In its early days, digital advertising was simple and direct. During the 1990s, banner ads dominated the online advertising space. These ads were visible on almost every webpage, with a clear purpose: to capture users' attention with a simple message. However, over time, users began to ignore them due to oversaturation and "banner blindness," a phenomenon that made this type of ad increasingly ineffective.

During the 1984 Olympic Games in Los Angeles, McDonald's launched a campaign offering free food to customers if the United States won medals in the competitions. For each gold medal, McDonald's would give away a hamburger; for each silver medal, fries; and for each bronze medal, soft drinks.

The use of iconic songs in advertisements awakens emotions and memories in consumers, creating an immediate connection with the brand. Listening to a familiar melody transports the audience to significant moments in their lives, evoking feelings of joy, nostalgia, or even euphoria. This strategy has become especially effective for those generations who grew up with certain musical hits and rediscover them in new advertising contexts. It’s not uncommon for an ad with a classic song to elicit such a strong emotional reaction that it drives consumers to share it on social media or even search for the song to listen to it again. In this way, advertising becomes more than just a commercial message; it becomes a sensory and emotional experience.

In 1926, the cereal brand Wheaties introduced one of the first advertising jingles in history. Titled "Have You Tried Wheaties?", this simple and catchy tune was first broadcast on a Minneapolis radio station, marking the beginning of a trend that endures to this day. Jingles quickly became an essential tool for making a product memorable and connecting with consumers through easily recalled melodies.

Video games like The Last of Us have demonstrated that interactive storytelling can offer immersive experiences, allowing players to make decisions that impact the course of the story. Unlike the passive narrative of cinema, where the audience remains observers, video games give players control over the direction of the plot. This interactivity not only fosters a stronger emotional connection between the player and the characters but also enables a deeper exploration of complex themes.

Product placement, or embedded marketing, involves strategically integrating brands or products into a film or TV show's narrative. Unlike traditional ads, this form of advertising is less intrusive and often goes unnoticed by viewers. Studies suggest that, even if audiences are not fully aware of the branding, they can be subconsciously influenced by the presence of products on screen. This can impact purchasing decisions by associating products with characters or situations within the story.