Barcelona is one of the most filmed cities in Spain, and among its most visually compelling filming locations are its legendary markets. From the world-famous La Boqueria to the stunning Santa Caterina Market, Barcelona's markets offer international film productions, commercial shoots, advertising campaigns, and fashion photoshoots a uniquely vibrant backdrop that is unlike anything else available to audiovisual productions shooting in Spain. The colour, energy, and authentic street-level atmosphere of these spaces make them some of the most requested filming locations in Barcelona year after year, and it is easy to see why so many international film productions and audiovisual productions make them a centrepiece of their shoots in Spain.

But filming in Barcelona's markets comes with its own specific rules, fees, and processes and getting them wrong can cost your production valuable time and budget. Whether you are a producer planning a commercial film production, an advertising agency scouting filming locations in Barcelona for a campaign shoot, or an independent filmmaker looking to capture the soul of Spain on location, this guide covers everything you need to know about filming permits for Barcelona's markets in 2026.

At Spot, we are a leading location agency based in Barcelona with over 15 years of experience managing filming permits, permit management, and location scouting for audiovisual productions and film productions across Spain. Here is everything your production needs to know before the shoot.

Who Issues Filming Permits for Barcelona's Markets?

Filming permits for Barcelona's markets are issued by the Municipal Institute of Markets of Barcelona (IMMB). This body is responsible for authorizing all filming and photography sessions taking place inside the city's markets, and it operates entirely separately from the permit authorities that cover public roads, parks, and gardens.

This is an important distinction for any film crew, location scout, or production team arriving in Spain. The IMMB has its own process, its own fee structure, and its own specific conditions that apply to audiovisual productions and photoshoots in these spaces. As a location agency with deep permit management experience across Spain, Spot always ensures that productions understand which authority governs each filming location in Barcelona before any application is submitted.

What Makes Filming in Barcelona's Markets Different?

Barcelona's markets are active, working commercial spaces, and this shapes every aspect of the permit process for audiovisual productions and film productions seeking to shoot inside them. Unlike filming on a public road or in a park, shooting in one of Barcelona's markets means working around vendors, customers, and the daily rhythm of one of Spain's most vibrant urban environments.

Several key rules apply to all audiovisual productions, film crews, and photoshoots seeking to film on location in Barcelona's markets:

Permits are market, day, and time specific. There is no general filming permit for Barcelona's markets. Every permit request must specify the exact market, the date, and the time of the shoot. This applies to all types of productions in Spain, from a small corporate photoshoot to a large advertising film production.

Your shoot must be compatible with market activity. Filming and photography sessions must not interfere with vendors or customers. If your audiovisual production or film crew cannot work around the market's normal activity, filming outside of commercial hours may be considered as an alternative. As a production services partner across Spain, Spot always advises productions on the best timing for shoots in Barcelona's markets to avoid disruption and keep permit applications straightforward.

Keep your film crew small. The IMMB strongly recommends using the smallest possible crew for all shoots in Barcelona's markets. For the most popular filming locations among Barcelona's markets, this requirement becomes a strict rule: at La Boqueria Market and Santa Caterina Market, permits are only granted for teams of a maximum of 5 people with 1 shoulder-mounted camera. International film productions and audiovisual productions used to working with larger crews in other filming locations across Spain need to plan carefully around this restriction.

Individual stall agreements are required. In addition to the IMMB authorization, your film production or photoshoot must also reach individual agreements with the owner of each market stall that will be affected by the shoot. This is a step that many international productions overlook when planning shoots on location in Spain, and it adds an important layer of on-the-ground coordination that a local location agency like Spot handles on behalf of its clients.

Popular markets have specific additional restrictions. La Boqueria Market and Santa Caterina Market, two of the most sought-after filming locations for audiovisual productions in Spain, each have their own specific conditions on top of the standard IMMB rules. Always check the individual conditions for each of Barcelona's markets before confirming your filming location.

How Much Does a Filming Permit for Barcelona's Markets Cost?

For any commercial or advertising audiovisual production or film production, filming in Barcelona's markets requires the payment of a fee. The exact amount depends on the type of production and the intended distribution of the content. All fees are charged per day or fraction, per market.

The fee structure for commercial and advertising productions shooting in Spain is as follows:

Filming for promotional or corporate videos with online distribution: €216.00

Filming for advertisements or feature films with television, cinema, or online distribution: €847.80

Promotional or corporate photography with online or offline distribution: €151.00

Photography for advertisements with online or offline distribution: €513.00

These fees apply to all commercial audiovisual productions and film productions that do not disrupt the normal operation of Barcelona's markets and that have obtained prior municipal authorization. As a production services partner working with film crews and production companies across Spain, Spot always factors these costs into production budgets at the earliest stage of location scouting.

Are There Exemptions or Reductions for Filming Permits in Barcelona's Markets?

Yes, certain types of audiovisual productions and film productions are exempt from filming fees in Barcelona's markets. The following categories do not incur a fee:

Filming and photography for institutional purposes conducted by public entities or on their behalf

Filming and photography for news programmes or documentaries by media outlets

Cultural projects without profit and academic exercises

If your audiovisual production falls into one of these categories, it is still necessary to obtain authorization from the IMMB, but no fee will be charged. As a location agency operating across Spain, Spot can advise on whether your production qualifies for an exemption before you begin the permit management process.

How Far in Advance Does Your Production Need to Apply?

Compared to some other filming locations in Barcelona, the lead time for market permits is relatively short. A minimum of one week's notice is required to request a filming permit for Barcelona's markets. This applies to all types of productions, from small photoshoots to full commercial film productions and large-scale audiovisual productions.

However, as a location agency with extensive experience in permit management for audiovisual productions and film productions across Spain, Spot always recommends applying as early as possible. Market schedules, vendor agreements, and peak visitor periods can all affect the availability of specific filming locations in Barcelona's markets, and leaving permit management to the last moment is a risk no production shooting in Spain should take.

How to Apply for a Filming Permit for Barcelona's Markets

The application process for filming permits in Barcelona's markets differs depending on the type of production your film crew is carrying out in Spain.

For commercial and advertising productions, the permit must be requested by contacting the IMMB directly. Productions must fill out the official IMMB form and submit it through the IMMB's official channels. For any enquiries about the permit management process, the IMMB can be reached via their official website or by phone.

For non-commercial productions (productions not related to any commercial brand or service), the permit is managed through the Barcelona Film Commission. Productions must complete a Production Registration form (completed once per project) and a Location Request form (completed separately for each filming location and date). Both forms are available through the Barcelona Film Commission's official channels.

One important documentation requirement that applies to all productions shooting in Barcelona's markets: the IMMB requests that all applicants send a copy of the final result of the shoot via a link to the relevant IMMB contacts once the audiovisual production or film production is complete. This is a condition of the permit and should be factored into your post-production workflow.

Barcelona's Most Iconic Market Filming Locations for Audiovisual Productions

For international film productions, advertising agencies, and photography teams coming to Spain, Barcelona's markets represent some of the richest and most distinctive filming locations in the country. Here is a quick overview of what makes each of the key markets a unique proposition for audiovisual productions and film productions:

La Boqueria Market is one of the most recognised filming locations in Spain and arguably the most requested of all Barcelona's markets for commercial film productions, advertising shoots, and fashion photoshoots. Its iconic entrance on Las Ramblas, vibrant stalls, and extraordinary variety of colour and texture make it a favourite for audiovisual productions of all kinds. However, precisely because of its popularity, it carries the strictest filming conditions of any of Barcelona's markets: a maximum of 5 people and 1 shoulder-mounted camera. Productions that arrive with larger film crews will not be permitted to shoot.

Santa Caterina Market is another of Barcelona's most sought-after filming locations for audiovisual productions and photoshoots in Spain. Known for its extraordinary mosaic roof and beautifully restored interior, it is a favourite for architecture-led commercial film productions, editorial photoshoots, and branded content shoots. Like La Boqueria, it applies the 5-person, 1-camera rule for all film productions and audiovisual productions shooting on location.

Beyond these two flagship locations, Barcelona's wider network of markets offers a range of filming environments for audiovisual productions at various budget levels, from neighbourhood markets with a more local feel to larger covered spaces that can accommodate slightly bigger film crews within the IMMB's guidelines. For any production team carrying out location scouting across Spain, this variety makes Barcelona's markets a genuinely versatile and rewarding set of filming locations.

How Spot Manages Filming Permits for Barcelona's Markets and Across Spain

As a full-service location agency and production services partner headquartered in Barcelona, Spot manages the complete permit management process for audiovisual productions and film productions shooting in Barcelona's markets and across all location types in Spain. That means identifying the right permit type for your production, submitting all required documentation, coordinating individual stall agreements, and ensuring every condition set by the IMMB is met well before your shoot day on location.

Spain attracts hundreds of international film productions and audiovisual productions every year, and Barcelona's markets are among the most requested and most competitive filming locations in the country. Our multilingual team, fluent in Spanish, English, German, French, and Portuguese, works with film crews, production companies, advertising agencies, fashion brands, and independent filmmakers from around the world. Whether you are planning a one-day advertising photoshoot in La Boqueria, a corporate film production in Santa Caterina Market, or a multi-location audiovisual production spanning several of Barcelona's most iconic market filming locations, we have the local expertise and production services network to make it happen smoothly, on time, and on budget.

Permit management for Barcelona's markets is one of the more nuanced aspects of filming on location in Spain, precisely because it combines official IMMB authorization with individual vendor agreements and strict crew size rules. This is exactly where having a dedicated location agency and production services partner in Barcelona makes the biggest difference for any film production or audiovisual production coming to Spain.

Barcelona's markets are among the most visually spectacular and culturally rich filming locations available to audiovisual productions anywhere in Spain. But the permit process is specific, the conditions are strict, and the most popular locations fill up fast. Getting your permit management right from the start is essential for any film production, commercial shoot, photoshoot, or audiovisual production planning to work in these spaces anywhere in Spain.

At Spot, we are ready to support your audiovisual production from the very first location scout to the final day of filming anywhere in Spain. Get in touch with our team and tell us what you need and we will take it from there.

Planning a shoot in Barcelona's markets? Learn how to get filming permits in 2026. Essential guide for film productions and producers in Spain.

Filming Permits for Barcelona's Markets 2026 | Complete Guide for Productions in Spain

Filming Permits for Barcelona's Markets: A 2026 Guide for Audiovisual Productions

In the fast-paced, ever-evolving world of audiovisual productions, staying ahead of the aesthetic curve isn't just an advantage, it’s a necessity. As we move through 2026, the industry has seen a seismic shift in visual storytelling. We have moved away from the cold, clinical, and overly digital aesthetics of the early 2020s toward a movement known as Warm Minimalism. For any brand, director, or photographer planning a shooting or a high-end commercial filming project, understanding this trend is the key to creating content that feels authentic, premium, and timeless.

The search for the perfect location in Spain now focuses on a very specific set of criteria. Light, space, and, most importantly, natural textures are the pillars of a successful production this year.

Warm minimalism is the antithesis of "empty." While traditional minimalism often felt sterile, think white walls and glass tables, 2026’s version is about purposeful restraint and the celebration of organic materials. In the context of a professional shooting, this means selecting a location in Spain that feels lived-in, breathable, and rich in history, yet remains uncluttered.

We are seeing audiovisual productions move away from the standard studio setup and toward environments featuring specific elements.

Limewash Walls: These create soft, velvet-like shadows during filming.

Micro-cement and Terrazzo: These provide a sleek yet earthy foundation for any shooting.

Reclaimed Wood: This adds a sense of history and warmth to the frame.

Organic Stone: From Spanish travertine to raw marble, stone is the star of the year.

For a location agency, this trend requires a highly specific eye. A location scout in Barcelona doesn't just look for a room with four walls. They look for how the Mediterranean sun hits a textured plaster surface or how the grain of a centuries-old oak floor adds depth to a high-fashion editorial. This feelable reality is what makes filming in 2026 so exciting and visually rewarding for everyone involved in the audiovisual production process.

Why Spain and Barcelona are the Global Epicenters of This Trend

When it comes to filming in Spain, the country offers a natural, geographical advantage for the warm minimalist aesthetic. The Mediterranean light is naturally golden, enhancing the earthy palettes, such as terracotta, sand, and ochre, that define this year's trends. As a location agency, we understand that light is the most important texture of all.

Barcelona: The Urban Masterclass in Texture

Barcelona is uniquely positioned for this trend. The city’s architecture is a masterclass in varied surfaces. As your location agency in Barcelona, we provide access to several types of premium spots.

Eixample Apartments: These spaces perfectly blend 19th-century hydraulic tiles and ornate moldings with modern, textured renovations.

Poblenou Lofts: These are industrial spaces that have been softened with warm wood and indoor greenery, perfect for a modern shooting.

Gothic Quarter Gems: These hidden patios with ancient stone walls provide an incredible backdrop for audiovisual productions seeking a timeless feel.

The Spanish Countryside: Raw and Authentic

Beyond the urban sprawl of Barcelona, the rest of Spain offers a rugged, stone-heavy landscape that is perfect for audiovisual productions seeking a raw, authentic look. From the dusty olive groves of Andalusia to the volcanic textures of the Canary Islands, the variety available for a shooting is endless. Our location scouts are constantly traversing the country to find rural villas that use local stone and sun-baked clay, fitting the Warm Minimalism brief perfectly.

In 2026, the job of a location scout has become more nuanced than ever. It’s no longer enough to find a nice house. For a high-stakes shooting, the location scout must be a visual architect. When you hire Spot Locations, our location scouts are trained to identify key factors.

Tactile Realism: Does the material look real on camera? In an era of high-definition 8K filming, fake textures are easily spotted. We find the real deal.

Acoustic Quality: Natural textures often provide better sound dampening, which is a massive plus for audiovisual productions that involve live sound recording.

The Golden Hour Path: A great location scout knows exactly when the sun will hit that specific textured wall to create the perfect warm glow.

Why Your Audiovisual Production Needs Natural Textures

Why are textures so important for your next shooting? In a world saturated with AI-generated imagery and synthetic visuals, audiences are craving the real. Human beings are hardwired to respond to nature. Natural textures, like linen curtains blowing in a Barcelona breeze or the rough edge of a hand-carved stone table, provide a sense of authenticity that CGI simply cannot replicate.

When you hire a location agency like Spot Locations, you aren't just renting a space. You are securing a visual asset that adds value to your production. Our location scouts spend months traversing Spain to find hidden gems that offer these exact sensory details. Whether it's a brutalist concrete villa in the hills or a soft, sandy beach-side cottage on the Costa Brava, we ensure your filming project feels grounded, premium, and expensive.

Logistics: The Practical Side of Filming in Spain

Planning an audiovisual production in a foreign country can be a logistical challenge without the right partners. This is where the expertise of a location agency becomes invaluable. Filming in Spain involves more than just picking a beautiful spot. It involves several critical steps.

Permit Management: Different regions in Spain have different rules. Barcelona has its own film commission, and navigating these waters requires local expertise.

Equipment Transport: Moving heavy shooting gear into a minimalist and often delicate location requires precision and care.

Local Crewing: We connect you with the best grips, gaffers, and stylists in Barcelona who are familiar with the specific locations we provide.

Case Study: A Typical 2026 Shooting in Barcelona

Imagine a high-end skincare brand wants to do a shooting in Spain. The brief is Warm Minimalism.

The Location Scout: Finds a renovated farmhouse 30 minutes outside of Barcelona. The house features light-colored clay walls and huge floor-to-ceiling windows.

The Location Agency: Handles the contract, ensures the owner is okay with a 40-person crew, and secures the filming permits from the local town hall.

The Production: The audiovisual production team arrives. Because the textures of the house are so rich, they need minimal set dressing. The natural stone and wood do the visual work for them.

The Result: A stunning, high-end commercial that feels warm, inviting, and modern.

The Sustainability of the Warm Minimalist Trend

Warm minimalism isn't just a visual choice. It is a lifestyle shift toward sustainability. Using natural materials in your shooting reflects a brand’s commitment to the environment. Spain is at the forefront of sustainable audiovisual productions, and choosing a location agency that prioritizes eco-friendly spots is a great way to align your production with 2026 values. By choosing locations that don't require massive amounts of plastic set dressing or synthetic materials, your filming project becomes more green.

Conclusion: Partner with Spot Locations for Your Next Project

The 2026 trend of Warm Minimalism and Natural Textures is more than just a passing fad. It is a return to beauty, tactile reality, and authenticity in filming. If you are looking to elevate your next shooting or audiovisual production, you need a partner who understands the architectural and natural landscape of Spain.

At Spot Locations, our expertise as a location agency ensures that your project in Barcelona or beyond is visually stunning and logistically seamless. From the initial search by a professional location scout to the final day of filming, we are with you every step of the way.

Don't settle for a generic backdrop. Give your production the texture it deserves.

Unmatched Portfolio: We offer the largest database of minimalist and textured locations in Catalonia.

Expert Location Scouts: Our team consists of professionals who understand the needs of high-end audiovisual productions.

Barcelona Specialists: We have deep roots in the local filming community.

End-to-End Service: We are the location agency that handles everything from the first spot to the final wrap.

Ready to start your next shooting in Spain? Contact Spot Locations today. We are your expert location agency in Barcelona.

Discover why warm minimalism and natural textures are dominating audiovisual productions in 2026. Explore how our location agency in Barcelona helps you find the perfect shooting location and location scout in Spain.

Warm Minimalism & Natural Textures: 2026’s Top Trend for Photo Shoots in Spain

Warm Minimalism: Why Natural Textures Are 2026’s Biggest Trend for Photo Shoots

Barcelona is a city that is characterized by its various monuments, unusual architecture and rich history. The city’s unique charm has attracted internationally renowned filmmakers from all over the world as a prime location for their productions. 

These are a few examples of popular locations in the Catalan capital that have been recently featured in important films.

The Ciutat Vella (Old Town) is a famed district in Barcelona containing the oldest neighborhoods of the city. It is considered the urban center and is made up of el Raval, Barri Gotic, el Born and la Barceloneta. People hail from all over the world to walk through the charming alleys of this district. Some of the most recognizable locations in Barcelona can be found here like: La Rambla, Plaça Catalunya, The Cathedral of Barcelona, Plaça Reial, la Boqueria and the Basilica de Santa Maria del Mar. 

La Rambla and Plaça Catalunya can be seen in Alejandro González Iñárritu’s drama “Biutiful” (2010). One of the climactic scenes in the movie involves the police chasing a group of street vendors through the plaza and into la Rambla. The film, starring Javier Bardem, is almost entirely filmed in Barcelona and it prominently features el Raval and la Barceloneta.

The Ciutat Vella neighborhoods, Born and Barri Gotic, can also  be seen in the upcoming action adventure film “Uncharted” (Ruben Fleischer). The movie starring Tom Holland, Mark Wahlberg and Antonio Banderas has filmed in some of the most emblematic locations of these historic neighborhoods like the Plaça del Pi and the Basilica de Santa Maria del Mar. The star studded cast has also been seen filming in the Catalan town Lloret de Mar.

The Poble Espanyol is an architectural museum that was built for the 1929 Barcelona International Exposition. It has 117 full-scale buildings representing the various styles of architecture that can be found throughout Spain. 

The Poble Espanyol was featured in the 2006 movie “Perfume: Story of a Murderer” (Tom Tykwer). One of its most iconic scenes was filmed in the Plaza Mayor where the protagonist’s attempted execution goes awry. Additionally, many of the scenes of the movie were filmed in the alleys of the old town of Barcelona.

The Laberint d’Horta is Barcelona’s famous historical garden. Initially built in 1791 the garden boasts a selection of sculptures, water fountains, ponds, waterfalls, and a beautiful hedge maze.

The historical garden was initially built as a neo-classical garden in the 18th century. In the mid 19th century, the park was expanded with the addition of a romantic garden consisting of gazebos, flower beds, larger trees and a waterfall. The Laberint d’Horta is vastly featured in the film adaptation of the German novel “Perfume: The Story of a Murderer”.

Parc Güell is one of the most emblematic locations in Barcelona. The park designed by famed architect Antoni Gaudi, is exemplary of the Catalan Modernist style that is unique to this region of Spain. Inspired by organic shapes and nature, Gaudi built tree-like columns with irregular forms and included mosaic animals throughout the park. 	

The astonishing park was featured in the hit Woody Allen movie “Vicky Cristina Barcelona.” The scene where Javier Bardem runs into Rebecca Hall is filmed in front of the iconic salamander that can be found in the entrance of Parc Güell. Other emblematic Gaudi buildings can be seen  in the movie like “Casa Mila” and “Sagrada Familia.”

Tibidabo Mountain is one of the most recognizable points in Barcelona. It is the highest point of the Serra de Collserola and on the summit of the hill is the Sacred Heart church. Adjacent to the church is the mythical Tibidabo Amusement Theme Park; one of the oldest functioning theme parks in the world. The gorgeous park which was built in 1899 and opened in 1905, has a stunning panoramic view of the entire city. The beautiful silhouette of the church can be seen from most parts of the city. 

The psychological thriller with Christian Bale “The Machinist” (Brad Anderson, 2004) features a scene in  the Tibidabo Amusement Park. The protagonist Trevor Reznik goes on a date to the park with a woman named Maria and her son. In this scene you can appreciate the stunning panoramic view of the city from the Tibidabo Mountain.

The Ciutadella Park lies in the northeastern edge of the old town of Barcelona. The enchanting park was built in the mid 19th century and it houses a zoo, a small lake, museums and a ravishing fountain. 

The Park’s fountain is featured in “Vicky, Cristina, Barcelona” in a scene where Penelope Cruz and Scarlett Johansson are shown taking photos in the park. The famed fountain can also be seen in the Italian film “Three Steps Over Heaven.”

This beautiful cemetery is set on the side of Montjuïc hill overlooking the ocean. Its monuments are inspired by a variety of styles including classic, gothic, art nouveau, and modernism. The cemetery is home to the only collection of funeral carriages found in Europe.

One of the most iconic scenes of Pedro Almodovar’s award winning movie “All About My Mother” is filmed in the Montjuïc cemetery. In this scene the characters of the movie are attending a burial in Montjuïc. In the background you can appreciate the distinct view of the Mediterranean Sea from the cemetery.

7 Mesmerizing Locations in Barcelona Featured in Iconic Movies

For production companies it’s a major investment to build sets and sometimes they might not turn out very authentic (in terms of light, props, etc.). Therefore, its often preferred to shoot in real locations, places that exist and are used in real life – in apartments, villas, houses, gardens, even castles.

Advertising agencies, producers, directors, photographers, production companies and event agencies are contacting us daily for locations for their projects and the requests are as diverse as our archive of locations. Your location does not have to be a luxury villa or a castle, we actually mostly film in normal houses and apartments! However, some basic requirements should be met.

1. Minimum size: it is essential that the property has the square meters necessary to fit all the production crew and material - minimum around 100 sqm. If the property is smaller than this, it would be important to have a nearby space that can be rented to fit the production’s logistics so only filming takes place in your property.

2. The main areas of the house need to be film-able – this means that there’s enough space to position a camera (and its crew) far away enough from the object that has to be filmed. For example, if a sofa is placed in a long thin room, it’s difficult to position a camera to film the sofa from the front.

3. If you live in a private community or a building, you should have the OK from your neighbours to do productions. There will be movement and people going in and out – production is busy work!

4.  Ideally the property is easily accessible for large vehicles. We understand that if we have to film a cabin in the middle of the mountains, we might have to configure our transport logistics differently – but a location with ease of access is always very much appreciated.

Basic requirements your house or flat should meet to be suitable for productions

 “Game of Thrones,” “Vicky Cristina Barcelona,” “Biutiful,” “All About My Mother” … many famous movies and series have been filmed in Barcelona and Catalonia. If you have a special location, wouldn’t you like to know if you could be part of the next big production?

Thanks to location agencies like Spot Locations, there is no mystery or headache involved in offering your property for productions. We just need to receive from you a quick brief about the property and photos and we will take it from there: quick, easy and safe. 

Send us a short email to info@spotlocations.com with some photos, the address and details of the location.



For locations that need it (because of their size or potential), we send our own photographers to get photos of them. Unfortunately, we will not be able to send a photographer to every property. However, we can share some guidelines for how to take great pictures of your location.  It’s important to take the photos with good light and from the corners and sides of each room so you can see everything in the space. Please keep your camera horizontal - like the TV screen! 


Contact us for our photo guidelines so you can present your location in the best way posible. 



Let us know specifics of the location: size, capacity, parking, neighbourhood, noise, accessibility of the different parts of the house, and a price indication if possible.



We will take your location into our archive and offer it to production companies that request a space matches the characteristics of your property. Once a client wants to visit, we will contact you to propose the project and to arrange a visit if you’re interested. We will be the middle man to communicate to the client all the conditions of your location: price, schedules, rules, no-go areas, maximum capacity, etc.



Before the first visit, you will know the conditions of the project (spaces that need to be used, size of the crew, budget, etc.). Remember that you can always accept or deny any reservation request. However, this is the moment to tie all the details down - any change at a later date will be an issue. If we commit to a project we should always follow through – there are a lot of people working to get this job done!



If the client confirms your house they will need to do a second more in depth visit to sort out all of the technical details of the shoot day.



Before the shoot day we will sign a contract, present you the production company’s insurance and pay your invoice.


Practical step-by-step guide: How do I rent my location for filming?

Below, we analyze 10 advertising campaigns that not only transformed their respective industries but also left an indelible mark on global culture.

In the 1960s, automotive advertising was dominated by ads emphasizing luxury and the grandeur of vehicles. In this context, Volkswagen launched its “Think Small” campaign, promoting its Beetle model as a compact and accessible car. This campaign was innovative in its minimalist approach, using a clean design and simple text to convey its message.
“Think Small” not only increased Volkswagen’s sales in a U.S. market that favored larger vehicles but also set a new advertising standard. The campaign has been studied in business and advertising schools as an example of how breaking conventions can result in significant success. The ad’s simplicity and authenticity resonated deeply with consumers, leading to a transformation in how products were presented.

2.“I’d Like to Buy the World a Coke” by Coca-Cola (1971)

During a time of social and political unrest, Coca-Cola launched its famous “I’d Like to Buy the World a Coke” campaign. This ad featured a diverse group of people on a hill, united as they shared the drink. Instead of focusing on the product itself, Coca-Cola chose a message of unity and peace.
The campaign not only helped turn Coca-Cola into a symbol of friendship and happiness but also influenced the public perception of the brand on a broader level. In a time marked by war and division, the ad became an anthem promoting hope and human connection. Its cultural impact was so strong that, even decades later, it’s remembered as one of the most moving ads of all time.

Released at a time when fitness culture was on the rise, Nike’s “Just Do It” campaign became a mantra not only for athletes but also for those striving for self-improvement in everyday life. This simple yet powerful slogan promoted the idea that anyone could reach their goals, regardless of their skill level.
Nike managed not only to position itself as a leader in the sports industry but also to connect emotionally with its consumers. The campaign fostered a sense of belonging and empowerment, turning Nike into a symbol of the “do-it-yourself” culture. This strategy also established Nike as a brand that not only sold products but also promoted a lifestyle.

4.“Got Milk?” by California Milk Processor Board (1993)

Launched in a context where milk consumption was in decline, the “Got Milk?” campaign featured celebrities with an unmistakable characteristic: they were in the middle of a bite of their favorite food but didn’t have milk to go with it.
This ad became a cultural phenomenon, revitalizing milk consumption in California and beyond. The phrase became so popular that it became part of everyday language. The campaign is an example of how a simple and relatable message can resonate with the public and revitalize a product category.

In the late 90s, Apple launched the “Think Different” campaign in an attempt to reposition the brand after years of stagnation. The campaign highlighted iconic figures like Albert Einstein and Martin Luther King Jr., who had challenged the status quo and changed the world.
This ad not only revitalized Apple but also inspired millions to think differently. The campaign set a new marketing standard by associating the brand with creativity and innovation. Since then, Apple has continued to be a benchmark in user-centered and design-focused advertising.

Dove launched its “Real Beauty” campaign to challenge conventional beauty standards in the cosmetics industry. Using models of various ages and sizes, the campaign promoted an image of authentic and realistic beauty.
This campaign was a great success and generated a global debate on self-image and acceptance. The idea that beauty comes in many forms resonated deeply with women around the world, positioning Dove as a brand that cares about the well-being of its consumers beyond simply selling products.

7.“The Man Your Man Could Smell Like” by Old Spice (2010)

Old Spice launched this viral campaign starring a charismatic model who spoke directly to women while promoting his masculine fragrance. The ad broke traditional stereotypes in men’s product advertising.
The campaign not only revitalized Old Spice but also became a cultural phenomenon, generating a series of parodies and memes on social media. Its humor and creativity led to a significant increase in sales, showing how advertising can be both entertaining and effective.

Coca-Cola launched the “Share a Coke” campaign, which replaced its logo on bottles with common names. This strategy encouraged personalization and emotional connection, inviting consumers to share a Coke with friends and family.
The campaign resulted in a significant increase in sales and became a viral phenomenon on social media, with consumers sharing photos of their personalized bottles. “Share a Coke” demonstrated how personalization can make a brand more relevant and relatable to its audience.

9.“Real Beauty Sketches” by Dove (2013)

In this continuation of the “Real Beauty” campaign, Dove created a social experiment where a forensic artist drew portraits of women based on their self-descriptions and others’ descriptions. The result showed how women often see themselves much more negatively than others do.
The campaign went viral and sparked a global conversation about self-esteem and self-perception. This innovative approach not only captured public attention but also solidified Dove as a brand that cares about real issues faced by women.

10.“Fearless Girl” by State Street Global Advisors (2017)

The statue of the “Fearless Girl,” placed in front of Wall Street’s famous bull in New York, was a campaign promoting gender equality and female representation in corporate leadership. The figure of the defiant girl quickly became a symbol of empowerment.
The campaign was widely acclaimed and sparked conversations about the importance of diversity in the corporate world. “Fearless Girl” transformed into a cultural icon, symbolizing the shift towards gender equality. Additionally, it helped State Street attract positive attention and position its brand as a supporter of important social causes.

List your home on Spot Locations and become part of history.

Just as Volkswagen’s “Think Small” campaign revolutionized automotive advertising with a fresh, minimalist approach, listing your property on Spot Locations offers you the chance to stand out in a competitive market. Your home can become the perfect backdrop for productions seeking authenticity and uniqueness.

Newsletter

Filming Permits for Barcelona's Markets: A 2026 Guide for Audiovisual Productions

Warm Minimalism: Why Natural Textures Are 2026’s Biggest Trend for Photo Shoots

7 Mesmerizing Locations in Barcelona Featured in Iconic Movies

Basic requirements your house or flat should meet to be suitable for productions

Practical step-by-step guide: How do I rent my location for filming?

10 advertising campaigns that changed the world