The importance of aesthetics in current advertising

Beyond the beautiful: Aesthetics as a message

The brands that truly stand out don’t just sell products—they create a visual identity that resonates with you. From colors to typography, every element communicates something without saying a word.

A minimalist black-and-white ad evokes elegance and sophistication. On the other hand, a mix of neon colors and glitch effects instantly takes you back to the 2000s. Everything we see triggers a feeling, and the brands that understand this manage to connect more deeply with their audience.

Visual coherence: The key to not looking like chaos

A great Instagram photo isn’t enough if the street sign looks like it’s from the 90s and the product packaging is a senseless carnival of colors. Visual coherence is what builds trust and recognition. From a flyer to a social media story, everything should speak the same aesthetic language. If Nike changed its style every month, no one would understand anymore whether it’s a sports brand, a luxury brand, or a meme brand.

Trends: Yes, but in moderation

Minimalism, Y2K style, vintage, maximalism… There are trends for every taste. But not all of them suit every brand. Adopting a trend just because it’s booming can make you look forced. Or worse: irrelevant in five months. The key is to take what works and adapt it to the brand’s identity. Because no one wants to be the “cool uncle” who tries to talk like the kids and ends up being painfully embarrassing.

Strategy and image: Separated at birth, united for success

Many people think that marketing strategy goes one way and the visual part goes another. WRONG. Aesthetics is strategy. Every visual decision should answer key questions: What do I want my audience to feel? Does this image convey my brand’s values? Does it set me apart from the rest, or am I just “one more” in Instagram’s endless scroll?

It’s not just for big brands

You don’t need a million-dollar budget to achieve good aesthetics. With proper lighting, well-chosen props, and a space with personality, even a homemade photo shoot can elevate your brand. The key is attention to detail and consistency in every visual piece.

At Spot Locations, we know this stuff

At Spot Locations, we bring your ideas to life with locations that inspire and enhance every production. We select unique spaces that not only look good but also convey your brand’s essence, turning every campaign into a memorable visual experience.