How brand-funded short films are redefining commercial storytelling

What is transmedia storytelling?

Transmedia storytelling is a form of narration that expands a story across different media, from videos to social networks or augmented reality. Each piece contributes something new to the plot, enriching it and adding depth. Unlike traditional formats, here the user is not just a passive spectator: they become an active part of the experience.

In the world of digital advertising, this technique is revolutionizing how brands communicate. Interactive videos, social media posts, mobile apps… everything combines to create moments that we don’t just watch, but live.

Brand short films: the new face of branded content

One of the most exciting trends in this field is brand-funded short films. Far from merely selling a product, these projects aim to tell stories that move us, make us think, and leave a lasting impression. They’re not just simple ads, but rather cinema with soul, backed by a commercial vision.

These short films reach us through YouTube, social media, streaming platforms, and even film festivals, helping brands build an identity that goes beyond the superficial.

Example 1: "The Beauty Inside" - Intel and Toshiba

This six-episode miniseries, launched in 2012, tells the story of Alex, a young man who wakes up every day in a different body. Using a Toshiba Ultrabook with Intel technology, Alex records his life on video, exploring themes like identity and relationships. The campaign expanded to social media, where users could interact with Alex on Facebook and even submit their own photos to "become" him. Available on YouTube, this project blended emotional storytelling with active audience participation, reinforcing the innovative image of both brands.

Example 2: "The Escape" - BMW

As a follow-up to "The Hire," BMW released this short film in 2016, directed by Neill Blomkamp and starring Clive Owen. Featuring an action-packed plot about a rescue mission, it showcased the power of the BMW 5 Series. Distributed on YouTube and promoted across social media, it revived the success of the original campaign, captivating both film enthusiasts and car lovers.

Why are short films changing the game?

Brand-funded short films do much more than sell: they spark conversations, convey values, and evoke emotions. By prioritizing narrative quality over advertising bombardment, they ensure we remember the brand not for a slogan, but for a story that touched our hearts. Compared to traditional ads, their level of engagement and memorability is hard to match.

As advertising continues to evolve, these projects are establishing themselves as a key tool for brands aiming to stand out in the saturated digital world. Their magic lies in their ability to captivate you and leave you thinking.

The power of storytelling

Brand-funded short films are taking digital advertising to another level, blending the art of cinema with commercial messages that resonate deeply. In an environment where content is king, this strategy not only captures our attention but also connects us emotionally with brands. If one thing is clear, it’s that they’re here to stay and will keep redefining how companies engage with us.

Spot Locations: where your vision comes to life

Looking for the perfect place for your audiovisual project? Spot Locations offers unique settings for advertising productions that enhance your transmedia storytelling.

Contact us and make your vision stand out.