At Spot Locations, we specialize in finding unique settings that transform projects into unforgettable experiences. A standout example of our work is the collaboration, together with XD Agency, on the global promotion of Rick and Morty: Wormageddon by Adult Swim and Warner Brothers.

For this production, we selected a Mediterranean gem: Tossa de Mar. Its cobbled streets, medieval castle, and cliffs overlooking the sea provided the perfect contrast between the historic and the surreal—ideal for a series that blends science fiction and dark comedy.

Why Tossa de Mar?
Its visual richness, deep history, and ability to transform into a fantasy setting make this location a natural film set.

A one-of-a-kind installation in Tossa de Mar

As part of this global campaign, 14 immersive scenes were created in different locations around the world. In Tossa de Mar, Girona, a sculpture representing the character "Mr. Always Wants to be Hunted" was installed.

This innovative strategy fused the digital world with the physical one, creating a deeper connection with the series' narrative and taking the Rick and Morty experience to a new level of immersion.

Here you can see the final result of our collaboration with Adult Swim: an epic scene from the global Wormageddon campaign, installed on the historic walls of Tossa de Mar.

This video is part of the extended Rick and Morty universe, where the characters battle an alien invasion of giant worms.

Wormageddon: GIRONA | Rick and Morty | adult swim

Check out our Instagram to see all our past projects, and visit our YouTube channel to watch our showreels from previous years. Plus, if you have a project in mind, contact us — let’s make it happen!

At Spot Locations, we took part in Rick and Morty: Wormageddon, bringing its universe to Tossa de Mar with an unforgettable location.

Spot Locations in Rick and Morty: Wormageddon

Beyond the “I want to sell this” mindset

Campaigns that make a lasting impact don’t start with a product—they start with a question: Why does this brand exist?
That’s the foundation of all authentic communication. It’s not just about selling; it’s about connecting with a bigger purpose. A vision. A lifestyle. Shared values.

When a brand communicates from its “why,” it doesn’t just attract customers—it builds a community. People who don’t just buy what you do, but believe in what you stand for.

Every decision in a campaign should contribute to the same story. Colors, typography, visual rhythm, casting, music, location—everything must align with the brand’s essence.

When there’s coherence, a brand becomes recognizable even without showing its logo. That visual and emotional consistency creates a quiet but powerful kind of trust. And trust, once earned, turns into conversion.

The modern consumer doesn’t want to be interrupted. They want to be inspired, excited, challenged. Effective campaigns are those that integrate into their daily life as valuable content, not as invasive advertising.

A good piece doesn’t feel like an ad; it feels like a story. A scene that could be real. A gesture that moves. A concept that resonates. Marketing, then, stops being just strategy and becomes brand culture.

When there is a clear intention, everything else falls into place. Creative decisions are filtered through one question: Does this represent who we are?
This allows you to say no.
No to pretty but empty ideas.
No to aesthetic trends that don’t connect with the brand’s soul.
No to generic formulas that could work for anyone.

That clarity is what separates a campaign that works today from one that leaves a lasting impression tomorrow.

At Spot Locations, we understand that a good production starts with a location that speaks the same language as the brand. That’s why we select spaces that not only look good, but also contribute to the visual narrative and reinforce the message being conveyed. Every environment is a strategic decision: when everything is aligned, the result feels authentic and powerful.

Do you have a project in mind? Contact us, and we’ll find the perfect space to tell your story.

In a saturated world, the most impactful advertising isn’t the loudest, but the one that communicates with intention, purpose, and consistency.

Advertising with Intent: How to Build Campaigns that Make an Impression

"Let's see" is a dangerous phrase in advertising. The production process requires clarity from the start. If there is no defined intention behind the campaign, the result will be generic and will fail to effectively connect with the audience. Beautiful aesthetics alone are not enough to tell a compelling story. It's essential to define from the beginning what you want to communicate, who the message is for, and why it matters. This must be clear before making any decisions about location, styling, or the type of shot to use.

Every production decision, no matter how small, must align with the campaign's central purpose. Not having a clear direction is one of the easiest mistakes to avoid and forms the foundation to ensure that the visual communication is coherent and effective.

It’s natural for creatives to draw inspiration from current trends, but copying them without filtering can be a costly mistake. Using trendy aesthetics that don’t align with the brand’s identity can create a disconnect with the target audience. For example, what works for a Korean cosmetics brand may not necessarily be effective for an industrial design furniture brand. Trends have a life cycle, and not all trends fit all brands.

It’s vital that if you’re inspired by something trendy, you adapt it to the brand's identity and the message you want to convey. A campaign that feels artificial or disconnected from the brand may be perceived as insincere, which is not the message you want to send to your audience. Authenticity remains one of the cornerstones of good advertising communication.

3. Believing that everything can be fixed in post-production

The magic of post-production is real, but it has its limits. Many novice producers fall into the trap of thinking that any mistake during filming can be fixed later with a filter or a quick edit. However, bad lighting, a confusing composition, or a continuity error can’t be easily fixed in post-production. The more care you take during shooting, the less you'll have to rely on "saving" the scene in the edit.

Proper lighting, precise framing, and meticulous planning ensure that the production has a solid foundation from the start. Post-production should complement what has already been done well, not correct what was overlooked during filming.

This is a mistake that happens more often than it seems. Filming an advertisement with the traditional television format in mind and then trying to adapt it for social media platforms like TikTok or Instagram can destroy the visual and narrative impact of the campaign. Each platform has its own language and characteristics, and content that works on one may not be effective on another.

It’s essential to think about the format from the beginning of production. If you know the piece will be used across multiple platforms, the way it’s filmed, edited, and distributed must consider those differences. This approach saves time, money, and frustration, and ensures the campaign is effective across all channels where it will be distributed.

Often, the smallest details can make the difference between a mediocre production and a memorable one. From the glass on the table to the model's clothing, the background music, and the way light enters the scene—every element has something to say. Nothing is random. A small mistake with a prop or a messy background can break the harmony of an entire scene.

It’s easy to overlook these details, but they are what truly enrich the visual experience. Attention to detail not only improves the aesthetic quality of the production but also communicates the brand's values and identity more effectively.

The team behind a production makes all the difference. Having experienced professionals is one of the best decisions you can make to avoid costly mistakes. A good art director who understands how to create the perfect atmosphere, a producer who knows how to solve problems in real-time, and a location scout who anticipates obstacles are essential resources for the success of the production.

It’s not just about having the best technical teams, but also surrounding yourself with experts in each key area of the production. The team's experience can be the difference between a successful campaign and one that ends up being a costly lesson. It’s not an expense, it’s an investment that, in the long run, guarantees high-quality results and avoids unnecessary mistakes.

A good production is not just about having great ideas or a skilled technical team, but about making conscious decisions at every stage. Avoiding common mistakes, paying attention to details, and maintaining a clear vision from the start is what transforms a functional campaign into one that truly connects. Because in advertising, what’s well-thought-out stands out, and what feels authentic, lasts.

At Spot Locations, we select locations that elevate every production. Because a great place also tells the story. Have a project in mind? Contact us, and we'll find the perfect location to make it shine.

Behind every great ad are key decisions. Small mistakes can make the difference between a successful campaign and one that goes unnoticed.

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Spot Locations in Rick and Morty: Wormageddon

A location out of this world

A one-of-a-kind installation in Tossa de Mar

Wormageddon comes to life

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