Shooting a car commercial is not just about capturing images of a vehicle; it’s about telling a story that connects with the viewer. This process combines creativity, technique, and meticulous planning. From choosing the narrative to ensuring every technical detail is covered, experts like Spot Locations turn ideas into impactful commercials.

The story behind the commercial defines the entire process. Do you want to highlight speed, luxury, sustainability, or adventure? For example:

Sustainability: Modern urban settings or clean natural environments.

A solid narrative sets the visual and emotional tone of the commercial.

Locations are key to conveying the vehicle’s personality. Companies like Spot Locations provide access to unique settings, from urban tunnels to mountains and deserts. Recent examples include:

Smooth transitions
A campaign that highlights smooth transitions between an office environment and a spacious parking lot, reflecting the harmony between work efficiency and comfort. 

Futurism with electric cars
This commercial encapsulates the essence of the future with electric cars that combine innovative design, speed, and sustainability. 

Modern settings
This commercial brings to life unique settings where palm trees intertwine with modern buildings, creating a perfect contrast between nature and urban design.

A perfect fusion of luxury and simplicity
These images capture the essence of elegance in its purest form, where luxury meets simplicity. 

Unique shots
Aesthetic shots that reflect sportiness and innovation. 

Cameras and Rigs: Stabilizers such as car mounts or drones for smooth movements.

Lighting: Use natural light and portable equipment to highlight details like headlights and interiors.

Secondary Equipment: Chase vehicles with mounted cameras for dynamic shots.

Shots are fundamental to telling the story:

Dynamic Exterior: Moving shots from different angles.

Close-ups: Emphasize details like rims, logos, or interior stitching.

Context: Place the car in settings that highlight its purpose.

Don’t skimp on permits and safety regulations. Ensure that drivers and technical teams are certified and that all locations comply with local regulations.

Editing is the finishing touch to perfect your commercial:

Use visual effects (like metallic reflections or dust bursts).

Add music or ambient sound to reinforce the narrative.

Do you want to create a car ad that stands out?

In this stunning ad, created in collaboration with the production company Mamma Team, you can see everything we discuss in this blog brought to life. For this production, we provided a spectacular private villa in Catalonia, a setting that elevated every shot to a whole new level.

Visit Spot Locations to learn more about shoot locations and how to transform your idea into a professional commercial.

Audi A6 E-tron

Discover how to successfully shoot car commercials: narrative, strategic locations, and advanced technique. Learn to create impact with real-life examples and the support of Spot Locations, a leader in unique locations for automotive productions.

How to shoot a car commercial

Special effects have played a pivotal role in the evolution of cinema, allowing filmmakers to transport audiences to fantastical worlds and adventures that once seemed impossible to recreate. From its early days, when rudimentary techniques like stop motion and practical effects were used to create visual wonders, to today’s sophisticated CGI (computer-generated imagery), special effects have completely transformed how stories are told on the big screen.

The origins of special effects in cinema date back to the early 20th century, when pioneers like Georges Méliès began exploring the visual possibilities of film. His famous movie A Trip to the Moon (1902), one of the first to use special effects, offered a fantastical vision of lunar exploration, employing techniques such as stop motion and image overlays to create effects that amazed audiences of the time.

Over the decades, practical effects continued to develop and diversify. The use of scale models, animatronics, and camera tricks made films like King Kong (1933) possible, where a scale model of the gorilla was used to simulate the action. However, the 1990s saw a groundbreaking leap in digital technology with the advent of CGI. Movies like Jurassic Park(1993), directed by Steven Spielberg, marked a turning point in the use of special effects. The CGI-created dinosaurs blended seamlessly into the scenes, making it nearly impossible for audiences to distinguish the real from the digital, thereby delivering a more immersive and astonishing visual experience.

The CGI revolution and its impact on modern cinema

With the advent of CGI, creative possibilities for filmmakers expanded exponentially. Where the physical limitations of practical effects once dictated what could and couldn’t happen on screen, CGI shattered those barriers, enabling the depiction of otherworldly creatures and settings with detailed realism. This became a game-changer for the film industry, allowing filmmakers to create entire universes that previously existed only in imagination.

Films like Avatar (2009) by James Cameron greatly benefited from advances in CGI. The use of motion capture and advanced visual effects allowed actors to portray entirely digital characters and creatures, delivering an unprecedented visual experience. Avatar not only revolutionized cinema in terms of special effects but also heralded a new era where digital filmmaking became the standard. These films focused not just on visual splendor but also integrated technologies like 3D projection, offering even greater immersion into the virtual worlds created.

Despite the impressive technological advancements in CGI, many filmmakers and studios continue to combine practical effects with digital ones to achieve a perfect balance between realism and fantasy. A standout example of this fusion can be seen in Avengers: Endgame (2019), where action-packed, effects-laden scenes were complemented by the physical presence of actors and real sets. This approach allows filmmakers to maintain the visual authenticity of the film while harnessing the limitless potential of CGI.

Industrial Light & Magic (ILM), founded by George Lucas, has been a pioneer in creating Hollywood’s special effects. From their work on Star Wars (1977) to their contributions to the Avengers movies, ILM has demonstrated how practical effects and CGI can complement each other to deliver an even more spectacular cinematic experience. This dual approach is essential because while practical effects offer physical realism and tangible detail, CGI opens doors to uncharted worlds.

The impact of special effects on cinematic storytelling

Special effects have not only changed how filmmakers create visual images but also transformed how stories are told. The development of digital characters and virtual worlds has enabled filmmakers to explore new forms of storytelling, establishing emotional connections with audiences in unexpected ways.

One notable example of how special effects can enhance storytelling is the character of Gollum in The Lord of the Rings: The Fellowship of the Ring (2001). Created through motion capture and CGI, Gollum is a digital character who conveys profound emotions such as greed and sadness. Andy Serkis’s performance, combined with visual effects, made Gollum one of the saga’s most complex and human characters, despite being entirely digital. This achievement demonstrated that CGI can not only create stunning visuals but also breathe life into characters that resonate emotionally with audiences.

Movies like Coco (2017) have also showcased how special effects can amplify an emotional narrative. The vibrant depiction of the Land of the Dead, with its colorful streets and landscapes, perfectly complements the film’s themes of memory and family connections. Balancing a strong narrative with impressive visual effects is crucial for a film to genuinely resonate with viewers.

The Question of Authenticity in the Digital Age

Although special effects have greatly enhanced filmmakers’ ability to create breathtaking worlds, they have also sparked a debate about authenticity in cinema. With the capabilities of CGI, the line between real and digital has become increasingly blurred. This transformation raises an essential question: how can authenticity be preserved in a world where technology makes anything possible?

Despite technological advances, storytelling remains the core of any successful movie. The creation of virtual worlds and digital creatures may be impressive, but emotional connection with the audience depends on the story and characters. Technology should serve as a tool to enhance the narrative, not replace the human essence that makes a movie resonate with viewers.

Moreover, filmmakers’ ability to create immersive experiences using technologies like augmented reality (AR) and virtual reality (VR) is opening new possibilities for cinema. These technologies, by enabling more interactive and immersive experiences, could completely change how we consume films. However, it is crucial that these new tools do not overshadow the heart of storytelling, which remains the way we connect with the stories.

Special effects revolutionize cinema, but a great location is key to bringing any story to life. At Spot Locations, we help you find the perfect space for your project. If you own a unique home or property, upload your space to our platform!

Discover how special effects have transformed cinema, from stop motion to CGI. Explore their impact on storytelling, the fusion of practical and digital effects, and the balance between visual spectacle and emotional depth in the most iconic films.

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How to shoot a car commercial

Narrative planning

Location selection

Technical preparation

Essential shots

Safety and legality

Postproduction

Do you want to create a car ad that stands out?